Meet the roaster
Throughout my journey so far I have had the privilege of experiencing different jobs/roles in varied fields. After cutting my last year at college short, I found myself scrubbing pots and pans at a local restaurant, where I got the taste for hospitality and all it offered.
Shortly after I got myself trained up in cookery, through AUT, and set off at age 19 to base myself in London. After surviving a year out on my own, I decided to head back home to commence study again and learn the art of patisserie,as the dessert section excited me. Maybe because of my love for sugar. It was there I met Emma, who became the biggest part of my life.
We soon had our first son Jasper and moved to Te Puke, where I learnt her families trade as a Dairy farmer. We worked hard and moved up to ownership after 7 years. with now 2 more children Max and Pascale, we settled on our farm in Gordonton. After 5 years there the time came for a change, and an opportunity to re join the hospo industry I once loved, came up. The Red Cherry, which is a cafe with a roastery inside, and at the time of purchase was roasting approx 80kgs of green beans per week. We rebranded it Red Cherry Roasters and Co, as well as styled the cafe inside to how we liked it. We were ready to leave our mark.
Three and a half years down the track, the grind that is cafe ownership started to show and it was time to look at where we are at. Seeing the demand for our coffee beans growing, especially with the roastery now roasting approx 175kgs of green beans a week, I decided that instead of selling the whole business, Id split the roastery off, sell the cafe and focus solely on the roasting side of the business.
With My Sister Bailey and Dad Bruce by my side, we are dedicated to carry on the pursuit of producing consistently exceptional coffee and reaching out to those unfortunate souls who haven’t yet experienced a Red Cherry Coffee.
Testimony to the quality of our coffee, is that we have shipped coffee to Australia, Fiji and Ireland, to tourists who happened to pop in to the cafe on their adventures.